Does it make life easier?
The time it takes to make a decision is proportionally related to the number and complexity of choices (Hick’s Law). Simplicity should be the deciding factor when choosing between two identical designs (Ockham’s Razor). Designers should create user interfaces that distill the options to only what is needed to perform the user’s task. Visually, this means balancing use of space and alignment to create associates rather than complex graphics and styling. For language, this means reducing redundancy, minimizing passivity and filler words. Overall, simplicity also reflect on a products usefulness to reduce the workload for its user; does it make their life easier/simpler, or does it add complexity and work?
Questions to ask
- Does it reduce the user’s workload?
- Is it free of clutter and repetitive text?
- Is its functionality necessary?